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Customized studies and the IDC Marketing Benchmarks database are the cornerstones of our CMO advisory research. IDC's "Marketing Benchmarks Database" provides detailed analyses for 25 separate marketing-program budget line items and 12 marketing employee categories.
CMO Advisory Research Analyzes
- Marketing Program spending
- Marketing Headcount spending
- Marketing Structure and Organization
- Marketing Efficiency Metrics
- Technology Marketing Best practices
- Trends in Technology Marketing
Subjects Analyzed
- Marketing budget and marketing
- Marketing organization analysis, including the benefits and costs of centralized and decentralized marketing
- Trends and best practices in marketing measurement and establishment of return on marketing investment
- Reviews of marketing applications and services that can help the marketing organization deliver the greatest return in the shortest time
Key Questions Answered
Our research addresses the following questions that are critical to your success, thereby helping you to create a more optimally designed, more efficient, and more highly functioning marketing practice:
- What are competitors spending on various marketing initiatives?
- How can marketing staff and resources be most optimally organized?
- What are the opportunities for marketing cost control and outsourcing?
- How can marketing and sales goals be more effectively aligned?
- How can companies better advance a corporate strategy in a decentralized organization?
- What is the best way to measure ROI and communciate the results of marketing?
- What are the newest or most important tools and technologies that can make marketing departments more effective?
For more information, please contact Tatiana Hinova at +420 221 423 140.
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